Marketing Your Skills
- Keep a file of work samples, case histories, and kudos
letters. Be ready to construct a portfolio when you need
one -- no matter what your job title.
- Don't get emotionally attached to the format of your resume.
Be objective, flexible and able to tailor a different version
for each opportunity. Update your resume every year whether
you think you need to or not.
- Maintain your exclusivity. Be selective about the positions
you apply for.
- Pay attention to your relationships. Internally, form
meaningful alliances with people in all departments, at all
levels. Eventually those people will have jobs in other organizations.
Commit yourself to the development of those who report to
you. Someday someone will ask them what kind of supervisor
you are. Externally, bond with key people in client or vendor
organizations. Eventually these people will move on, too.
- Always make your boss look good. Those who matter will
always credit you. And this is a critical relationship to
maintain for your future.
- Always tell the truth. Your reputation depends on it -
and your reputation is everything.
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Interviewing Tips
- Do your homework. Know as much as you can about the prospective
company including the past creative work or any major awards
they've recently won. Look at their website; read their annual
report; talk to past and present employees. Find out as much
as you can about your interviewer and the job description
(a recruiter can be very helpful in this area).
- Practice beforehand. Have a session with a coach or a
recruiter prior to the interview to make sure you cover all
bases. Collect a list of key interview questions and determine
your answers ahead of time. Make sure you feel at ease answering, "Why
do you want to make a move into this position?“ or “Why
are you willing to leave your current job?” Decide
in advance what you are going to say if asked about your
salary needs. Be honest with yourself about your expectations,
needs, and goals.
- Don't forget the simple stuff. Know how to get to the
interview, where to park and the telephone number of your
interviewer in case you need to call en route. Be on time.
Bring and offer a clean copy of your resume and references.
Don't forget your portfolio.
- Relax. Don't be afraid. Your interviewer wants you to
succeed...their job will be easier if you're good. People
who mirror the body language or pace of their interviewer
tend to make the best impressions.
- Be aware that saying negative things about a former job,
co-worker or boss may cause your interviewer to have concerns
about your ability to be a positive team player.
- If you are working for or have previously worked for a
direct competitor, don't be afraid to tell the interviewer,
if asked, that you won't reveal confidential information.
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